Posted in: Social Media Compliance
Social media is a powerful tool for credit unions to engage with members, promote services, and build community trust. However, the potential for legal and reputational risks makes a well-crafted social media policy essential. In this blog, we’ll explore what a credit union social media policy is, why it matters, and how a credit union […]
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In the era of digital marketing, banks often leverage social media platforms to humanize their brand. Featuring employees in promotional posts, videos, or other online content can create a relatable image and build trust with customers. But is it legal for banks to use their employees’ likeness on social media? The short answer is yes, […]
Continue ReadingPosted in: Social Media Compliance
Client testimonials can be a powerful marketing tool for banks, offering an authentic voice to build trust and credibility. However, using testimonials online isn’t as simple as posting a happy client’s feedback on your social media page. Banks must navigate several legal and regulatory challenges to ensure compliance, protect client privacy, and avoid misleading claims. […]
Continue ReadingPosted in: Social Media Compliance
Running a giveaway can be an effective way for banks to engage their communities, attract new customers, and promote their services. However, giveaways also come with legal and regulatory obligations that financial institutions cannot overlook. Whether it’s a simple social media contest or a high-value sweepstakes, banks must adhere to strict guidelines to avoid compliance […]
Continue ReadingPosted in: Social Media Compliance
Artificial intelligence (AI) is revolutionizing how banks approach marketing. From personalized recommendations to predictive analytics, AI tools offer financial institutions unparalleled opportunities to connect with customers and enhance engagement. However, integrating AI into marketing strategies also comes with a host of legal challenges. Banks must tread carefully to ensure their use of AI complies with […]
Continue ReadingPosted in: Social Media Compliance
Sweepstakes can be an excellent tool for credit unions to engage their communities, promote their services, and attract new members. However, running a sweepstakes is not as simple as announcing a giveaway and picking a winner. Credit unions must navigate specific legal and regulatory requirements to ensure their promotions comply with federal, state, and industry-specific […]
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The rapid, public, and often unpredictable nature of social media also brings significant risks for businesses, especially in regulated industries like financial and medical. These risks can include reputational damage, legal issues, data breaches, and regulatory non-compliance. Effective social media risk management is essential for businesses to protect their brand and avoid costly mistakes. Here […]
Continue ReadingPosted in: Social Media Compliance
In the digital age, social media has become an essential tool for banks to connect with customers, promote services, and build their brand. However, the use of social media by bank employees can also present significant risks if not properly managed. To ensure that your bank’s social media presence is both effective and compliant with […]
Continue ReadingPosted in: Social Media Compliance
In 2024, banks and credit unions have embraced emerging marketing trends to stay competitive in the fast-paced digital landscape. However, with these new trends come legal challenges that financial institutions must navigate carefully. Below, you’ll find an overview of some of the hottest online marketing trends and essential legal strategies to help banks and credit […]
Continue ReadingPosted in: Social Media Compliance
In today’s digital age, social media is a vital tool for businesses to engage with customers, promote products, and build brand loyalty. However, the dynamic and public nature of social media also introduces various compliance risks that businesses must manage. Ensuring social media compliance requires a thorough understanding of the legal landscape and implementing effective […]
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