In the ever-evolving landscape of social media and influencer marketing, staying compliant with the Federal Trade Commission (FTC) disclosure rules is more critical than ever. These rules are designed to ensure transparency and protect consumers from deceptive practices. As an influencer, understanding these regulations can help you build trust with your audience while avoiding potential legal pitfalls.
Here’s what you need to know about the FTC disclosure rules for influencers in 2025.
The FTC requires influencers to disclose any material connections they have with brands they promote. A material connection is any relationship that could affect the weight or credibility of the endorsement, such as:
Disclosures must be clear, conspicuous, and easy for the audience to understand. The goal is to ensure that consumers are aware when content is sponsored, allowing them to make informed decisions.
As the influencer marketing industry continues to grow, the FTC has updated its guidelines to reflect emerging trends and technologies:
Disclosures must now be verbal and written in video content, including live streams. For example, saying “This video is sponsored by [Brand]” at the beginning and displaying a clear label on-screen throughout the video ensures compliance.
With the rise of platforms like Threads and decentralized social media networks, the FTC emphasizes that disclosure rules apply universally, regardless of platform. Even in character-limited spaces, influencers must prioritize transparency.
If influencers use AI tools to create sponsored content, they must disclose both the sponsorship and the AI involvement. Transparency in content creation is now a critical aspect of compliance.
Use simple language that your audience can easily understand. Phrases like “ad,” “sponsored,” or “paid partnership with [Brand]” are effective. Avoid vague terms like “thanks to [Brand]” that don’t explicitly convey a sponsorship.
Disclosures should be prominent and not buried in hashtags or at the end of a caption. Place them where they are easy to see, such as the beginning of a post or video.
Ensure your disclosures align with the type of content you’re sharing:
Disclosures must appear on all platforms where the content is shared. For example, if you post the same sponsored content on Instagram, TikTok, and YouTube, each version must have the appropriate disclosure.
Non-compliance with FTC rules can lead to serious consequences, including:
By working with an influencer attorney, you can ensure your content meets all regulatory requirements, helping you avoid costly mistakes while maintaining your professional integrity.
Navigating FTC disclosure rules can be challenging, especially with frequent updates and evolving technologies. The Social Media Law Firm is here to help. Our team of experienced attorneys specializes in influencer marketing and can provide tailored advice to ensure your compliance.
Whether you’re a seasoned influencer or just starting, staying informed about the latest regulations is key to building a successful and legally sound career. Contact us today to learn how an influencer lawyer can support your journey in 2025 and beyond! Contact us today for a free consultation.
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